The impact of excess choice on deferment of decisions to volunteer

Excess choice has previously been shown to have detrimental effects on decisions about consumer products.As the number of options increases, people are more likely to put off making an active choice (i.e., defer) and show less satisfaction with any purchase actually made.We extend this line of enquiry to choosing a charitable organisation to volunt

read more


Assessing the suitability of cell counting methods during different stages of a cell processing workflow using an ISO 20391-2 guided study design and analysis

Cell counting is a fundamental measurement for determining viable alphaville clothing cell numbers in biomanufacturing processes.The properties of different cell types and the range of intended uses for cell counts within a biomanufacturing process can lead to challenges in identifying suitable counting methods for each potential application.This i

read more